Year after year, the Xbox 360 has consistently beat out the PS3. This year was no different as the Xbox 360 emerged from black Friday outselling the PS3 3:1. The strong sales of the Xbox 360 can be attributed to some of the aggressive black friday deals. The arcade bundle of the Xbox 360 was actually cheaper than the Nintendo Wii! The Xbox 360 remains popular due to its strong lineup of games and good reputation for third party support. Its target demographic places it firmly in the same arena as the PS3. It appears to many analysts now however that the PS3 has missed many great opportunities to catch up a little to the Xbox 360 and might never do so in the future.